IN THE MATTER OF JOHNNY POPPER, (A-4398-08T1)

IN THE MATTER OF JOHNNY POPPER, INC. t/a J.D. BYRIDER
t/a FISHER'S FINE AUTOMOBILES (A-4398-08T1) 06-09-10

A used car dealer who kept the price list of cars on the 

lot only in the sales office violated the CFA provision, 

N.J.S.A. 56:8-2.5, requiring the price of retail merchandise to 

be affixed to the merchandise or "located at the point where the 

merchandise is offered for sale," which we construed to mean the 

place where the merchandise is found by the consumer, not where 

the sale transaction occurs.