05-13-11 HAROLD M. HOFFMAN, ETC. VS. SUPPLEMENTS TOGO MANAGEMENT, LLC, ET. AL.
A-5022-09T3
We reverse the trial court's enforcement of a forum selection clause within the internet webpage of the defendant product sellers, where the webpage was structured in a manner that "submerged" the clause so that it would not appear on a potential purchaser's computer screen unless he or she scrolls down to display it before adding a product to his or her electronic "shopping cart."