Monday, August 12, 2013
In the Matter of the Letter Decision of the Committee on Attorney Advertising, Docket No. 47-2007 (A-14-08; 062134)
RPC 7.5 is amended to permit a law firm trade name so long as it describes the nature of the legal practice in terms that are accurate, descriptive, and informative, but not misleading, comparative, or suggestive of the ability to obtain results. The name must be accompanied by the name of the attorney responsible for the management of the organization. The term “Alpha” in the Center’s name is impermissible under revised RPC 7.5 and current RPC 7.1. The remainder of the name, coupled with the name of a managing New Jersey attorney, satisfies revised RPC 7.5.